Look at the names: Lift-Off Lemon, Lunar Blue, Plasma Pink, Cosmic Orange! Imagine how they could make your presentation “pop” or your next flyer “soar?” Neenah Astrobrights offers 26 different eye-catching colors* in 3 different weights (60 lb. text and 65, 80 lb. cover) and 5 different sizes from 8.5 x 11, 11 x 17 to folio sheets of 23 x 35, 25 x 38 and 26 x 40). If you need a custom size, we can cut paper to your specifications in our warehouse.
Astrobright papers have a smooth printing surface that is laser and ink-jet guaranteed and acid-free for quality that doesn’t deteriorate. Small caution: these papers do contain soluble dyes so they are not recommended for products where moisture or light may cause bleeding or fading of dyes.
Astrobrights are the perfect choice for announcements, direct mail pieces, flyers, greeting cards, invitations and posters. Consider layering the papers, too! Use contrasting colors to break-through all of the white noise. Say it LOUD with colors that can send your message into the stratosphere!!
When our children were 6 and 3, they wanted a pet. At school, Becca took out a piece of paper and drew a picture of herself walking a dog and inside she wrote the words. “Dear Dad, I really want a dog… I will walk it 5 times a day. And I will clean its poop and pee.” And then, her teacher added her name. This was her first contract and a keepsake that we still have to this day…she is 19. Funny, we did get a golden retriever, Sly, 4 years later. On numerous occasions when Becca and her brother whined about their responsibilities, we would pull out the “contract” to remind them of her promise.
Imagine a paperless world in which this “promise” would have been emailed to my inbox. Do you think I could locate it again 3 years later, 5 years later…or even now, after the dog has since passed, which is 13 years after it was originally written? How about a first Communion program, a wedding invitation, your first business card? These are keepsakes that when you pick them up bring back a wave of emotions. And these feelings are communicated not only with words but through your sense of touch. Think about your favorite celebrity or sports weekly magazine. Do you read your iPad version cover-to-cover. Probably not. It isn’t the same as flopping the magazine over your lap in front of the TV and leafing through the glossy pages with their bright photos.
Communication is a sensory experience. Remember this when you are trying to get and keep someone interested in you, your product and/or ideas. They need to feel connected. You want them to feel a connection. So, seriously consider the medium you will choose to spread your word. Consider the paper you will use…the color, the weight and even the texture. The more senses you can engage, the more likely they will retain your message. And, if the combination of your message and design is exceptional, they may even remember it 3, 5 or 13 years later.
The Dog Contract
Sweet moments captured on paper
A blog for those who love paper and understand it is a medium to express oneself verbally and visually in infinite ways with many words or few….
Paper is literally in my blood…passed from generation to generation to generation to generation through a business that survives despite the pressures of the “paperless society”.
Through this blog and our on-line store, we hope to spread the message that paper is a precious, not rare, resource that needs to harvested and utilized to spread messages and meaning to an otherwise sterile world. Don’t worry, you won’t use it up as it is our only renewable, recyclable, resource… in fact, the forests will thrive and communication will remain alive! Paper People UNITE!